Dairy Drop
Role
UX/UI Designer
Duration
5 Months
Time
2024
Project Overview
Goals
Design a user-friendly dairy delivery app for Dairy Drop to attract new customers, increase user retention, and expand market share in the online grocery and fresh food delivery space.
Problem
Lack of convenience
01
Customers may have to make separate trips to the grocery store to purchase milk, leading to a lack of convenience and time-consuming process.
Limited choices
02
Customers struggle to find their preferred brand of milk & non-dairy products in stock at the grocery store.
Inefficient delivery process
03
The current delivery options for dairy are inefficient and result in delays, leading to freshness and quality concerns.
No subscription options
04
Customers
Solutions
Online Order
Don't confuse users or make them think too much while using the product. Considering the various features and functionalities that need to be incorporated while maintaining simplicity is not easy.
Abundant Choices
Don't confuse users or make them think too much while using the product. Considering the various features and functionalities that need to be incorporated while maintaining simplicity is not easy.
Order Tracking
Don't confuse users or make them think too much while using the product. Considering the various features and functionalities that need to be incorporated while maintaining simplicity is not easy.
Flexible Subscription
Don't confuse users or make them think too much while using the product. Considering the various features and functionalities that need to be incorporated while maintaining simplicity is not easy.
Research
How can we contribute to our customers, community, and environment by delivering fresh products to our customers?
Comparative Matrix
Dairy Drop could seize the opportunity to cement its presence in the market by integrating real-time tracking, elevating customer service, and broadening its product range through a user-friendly application.
Persona
Based on our target user, I developed 2 persona and dive into their pain points and preference which will later help our main features and design sytle.
Key Insights
Following the research phase, I summarized the main user pain points and mapped out corresponding solutions.
Problems
Solutions
Simplify the shopping experience with a user-friendly interface and quick navigation.
Offer a wider range of local brands and organic options to meet user preferences and promote healthier lifestyles.
Provide real-time delivery tracking so users can better plan for product arrival and reduce food safety risks.
Introduce a subscription service to automate repeat purchases and ensure consistent supply.
With the solutions defined, I began working on the user flow and information architecture to transform the idea into a mobile product.
User Flow
Information Architecture
Wireframe
Sketch-Crazy8
Mid-Fidelity Wireframes
Building upon the earlier sketches, I've created mid-fidelity wireframes. These will provide us with a clearer insight into the layout of our app's pages, the fundamental task flow, and the product structure.
Final Design
Reflections
Going through Product design process is all over beneficial for me. Starting from the client brief to user research, and to usability test, it is helps me have an overview of how UX design works and realize how much I can improve in my future design. This is a wonderful journey for me as I also constantly compare the difference woke flow between different countries. It helps me to understand design better.
Design for MVP (minimum viable product) first. When you have limited resource and time, focus on what the feature that address user’s problem.
Always remember why you started. Don’t get distracted by all the fancy features you can delivery and make the product too heavy.